Prime Meridian Enterprise's (PME) independent lead generators generate leads for a range of endorsed insurance products on offer from Prime Meridian Direct (PMD).

Prime Meridian Direct is a part of a well-established financial services group that has developed a reputation for innovating relevant, affordable financial services products that provide meaningful benefits to hundreds of thousands of South Africans.

PMD’s unique "fixed premiums for life’’ pricing technology is its key differentiator and competitive edge, and is not found anywhere else in the industry. Buying insurance with PMD means that the premium you pay today is the premium you pay for the life of your policy.